Tuesday, 17 May 2011

No Such Thing as Small Talk

Negotiaton Rules - A Practical Approach to Big Deal Negotiation

How to use the magic of metaphors to sell, persuade & explain anything to anyone

What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns

Tuesday, 10 May 2011

Social media can do amazing things. It can create an environment where your friends and followers and even your own customers become evangelists and act as a virtual sales, support and marketing teams. It can help you spread word of your business, your products and your successes through extended networks of people you've never even met. It can allow you to create lasting and deep relationships across continents, religious and political beliefs, in places you've always wanted to visit or never knew existed. It can open your eyes to the richness of human relationships and even find you a job.

Social media success is not about numbers. It's about conversations and relationships. It's about getting to know your customers, your friends and neighbors and yes, even your competitors! Build good strong relationships, have lots of conversations, and your social media efforts will be successful.
This book is a launch pad for successful social media engagement. It shows how to identify the right networks, find the influencers, the people you want to talk to and which tools will work the best for you. It gives you guidelines to building a successful strategy and explains how social media works to build your business, drive traffic to your website and enhance your customer service efficiency.

'Social Media Success!' will be your guide to getting started in many of the top networks and building a cohesive plan to be as efficient as possible with your valuable time and resources. Learn from real life cases of businesses large and small who have successfully used social media networks and strategies to grow their businesses, improve customer service, raise funds and even find employment using these tools.

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Social Media Success!

In a perfect world, sales professionals would have prime territories, unlimited budgets, and a high-powered marketing department generating qualified leads. In reality, most corporations expect sales reps to generate their own leads, find new business, and meet stiff quotas in a tight marketplace. Selling Against the Goal is the ultimate survival guide for sales executives, managers, and reps. Unlike other books on the subject, Selling Against the Goal places lead generation within a strategic context and goes far beyond traditional techniques such as cold calling.
 
Author Kendra Lee shows sales professionals in the business-to-business market how in just four hours they can create a customized, repeatable process for delivering the best leads with the highest rate of return. Specific chapters detail Lee’s easy-to-use approach: formulating a strategy, creating a lead generation plan, and pulling it all together with actionable activities. Designed for busy sales professionals, the book enables the reader to skip to the right actions for a particular situation. Selling Against the Goal asserts that 70 percent of leads are never used because they fail to reach the right people or organizations. With this book as a guide, sales reps will learn how to reach untapped leads and gain control of their prospecting activity; sales managers will help employees take personal responsibility for their successes.
 
In Selling Against the Goal: How Corporate Sales Professionals Generate The Leads They Need, you'll discover how to:
  • Spend less time cold calling and more time selling
  • Maintain a full, consistent and targeted pipeline of qualified prospects
  • Drive qualified leads into your territory
  • Calculate your closing ratio and the number of leads needed to exceed your goals
  • Target and reach multiple levels of decision makers
  • Generate leads via partner and alliance organizations
  • Hit a prospect's "sweet spot" with e-mail, direct mail, events, and PR
  • Leverage Marketing activities to customize communications to your customers and prospects
  • Write holiday cards, e-mails, invitations, and newsletters that get results
  • Sustain effective communication with customers while balancing your sales activities  
  • A 2008 Sales Book Award Nominee
  • http://su.pr/32kXpQ 

How Corporate Sales Professionals Generate the Leads They Need

Wouldn’t you rather earn your living, build your career, and better serve your customers with a one-call close? This CD program is your ultimate reference guide to planning, creating, developing, initiating, conducting and perfecting the art of one-call closing. Whether you are an established sales professional with a long track record of achievement or a newcomer yet to make that first sale, you will find this program an incredible resource of new techniques, surprising insights, and continuing inspiration.


You will Discover How Easy It Is To:
  • Employ 15 keys to overcoming objections
  • Develop a legitimate and powerful sense of urgency
  • Create a relaxed and comfortable selling environment
  • Replace sales resistance with sales acceptance
  • Overcome your fear of closing
  • Apply the four levels of sales competency
  • Prepare, practice, perform and perfect your one-call closing skills
  • Understand the mindset of your customer
  • Interpret the signs that your one-call presentation may be in trouble
  • Manage the four concepts that control all sales
  • Overcome the only two defenses a prospect can use to block your presentation
  • Employ the surefire formula to greater competency in one-call closing
  • Serve the customer who says ”I’ll be back” right now
  • Use the three reasons customers buy for a one-call close
  • Let your customers answer their own objections
  • Master, use and perfect the art of the one-call close

Armed with this important new guide, you will have the information, insight and inspiration you need to become a true champion of the one-call close. What are you waiting for?

“Sell It Today, Sell It Now” contains:
4 audio CDs – Total training time 4 hour 30 minutes
1 cd with PDF digital workbook.
PDF workbook includes assignments to help you customize each step to your product or service. 


http://su.pr/2g6Oeq

Mastering the Art of the One-Call Close

 
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