Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership. You'll find the comprehensive, in-depth information you need to bring your business to life, plus dozens of work sheets and checklists you can use to measure your progress along the way.
HERE'S MORE OF WHAT YOU'LL FIND INSIDE:
HOW TO get business ideas and pinpoint your target market
SECRETS OF successful marketing, from building a brand and promoting your business online to free and low-cost promotion ideas and effective selling techniques
HOW TO harness the power of the internet to simplify startup and increase your chances of business success
CREATIVE WAYS to finance startup and growth
HOW TO take advantage of the latest technology to set up an efficient business on a budget
Get set, go! Entrepreneur Magazine's Start Your Own Business claims to be "The Only Start-Up Book You'll Ever Need."
That sounds mighty boastful, but the author's credentials are strong, the book loaded with business resources and the information is down-to-earth (Everything you need to start a successful business... except the money, But we'll show you how to get that, too!")
Author Rieva Lesonsky and the staff of Entrepreneur Magazine put together the book which starts with "Are you ready to be an entrepreneur?" and goes on to starting versus buying, choosing the name attracting investors, hiring employees, location, loans, image, leasing versus buying equipment, choosing a phone system, learning from failure - all the nitty-gritty stuff, plus some long-term thinking.
Lesonsky, Entrepreneur's Vice President / Editorial Director, frequently speaks at small-business conferences and appears on TV and radio business programs. -- Geneevieve Buck, Chicago Tribune
Everything you need to start a successful business... except the money. (But we'll show you how to get that too!)
Whether you're just thinking of starting a business, have taken the first steps, or already have your own business, this comprehensive, easy-to-understand guide can help ensure your success.
It walks you through every aspect of the start-up process - from evaluating your business ideas to laying the groundwork to day-to-day operations.
Written in a friendly, down-to-earth style, Start Your Own Business makes it easy to understand even the most complex business issues so you can reach your goals and enjoy the rewards of owning your own business . Inside you'll find:
Easy-to-navigate format loaded with work sheets, tip boxes, features, charts, graphs and illustrations.
Practical, proven, hands-on techniques so you can get started right away.
Expert guidance from the nation's leading small-business authority, backed by over 20 years of business experience.
We say this is the "the only start-up book you'll ever need" and we're not kidding. Business ownership is the new American dream-- everyone wants to start their own business, but most folks simply don't know how. That's where we come in -- we tell you how to do it.
No matter what stage of the new business development process you're in, this book can help you. Start Your Own Business is designed to help you navigate your own path to business ownership. We're here to instruct and inspire, to tell you the things you don't know and remind you of the things you do.
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