" The Best Arguments Dazzle with Metaphor"
-- Gerry Spence, Lawyer, Author, TV Commentator
-- Gerry Spence, Lawyer, Author, TV Commentator
Metaphorically Selling: How to use the magic of metaphors to sell, persuade & explain anything to anyone
Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the overcommunicated society in which we live. Salespeople, Managers, Consultants, CEOs, and even the President of the U.S., are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphors solve that problem.
Join the ranks of the five-star metaphor makers and salespeople like Ronald Reagan, Jack Welch, and Steve Jobs.
You'll learn how to weave the magic of metaphor into your business arguments to sell ideas, vaporize objections, clear up confusion, make your point, and close a sale. Packed with more than two-hundred and fifty examples from contemporary business, politics, and media, Metaphorically Selling provides a unique Four-Step Model to show anyone easily and quickly how to become a master of metaphor.
With Miller's Metaphor Model, you will be able to separate yourself from the pack. You will be heard, be understood, be remembered, and get the results you want.
"Like a hot knife through butter, the ideas in this book will melt away objections and help you spread your ideas further and faster. Don't hesitate... learn what Anne's got to teach."
Seth Godin, Author "Purple Cow" and "Free Prize Inside"
Seth Godin, Author "Purple Cow" and "Free Prize Inside"
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