Saturday, 25 February 2012

MIT Sloan Management Review

MIT Sloan Management Review


Why Customers Who Love You Still Might Leave You (If You Hold Them Too Tight)

Posted: 24 Feb 2012 01:16 PM PST

Research by University of Alberta's Gerald Häubl and Kyle B. Murray suggests that consumers will turn away from products and services they like if they feel restricted by choice. This force, called psychological reactance, is important for companies to understand.

About the Author

Nancy Ashley

Author & Editor

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