Saturday, 3 March 2012

MIT Sloan Management Review

MIT Sloan Management Review


You’ve Got Eight Words To Sell Yourself

Posted: 02 Mar 2012 07:37 AM PST

Do your opening sentences get people to pay attention? When pitching a start-up idea, you need to get to the core innovation right out of the gate. When making any kind of presentation, a counter-intuitive statement, surprising fact or arresting story can get people to put their phones down.

About the Author

Nancy Ashley

Author & Editor

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