We all know that getting referrals is one of the easiest ways to grow our own businesses, but did you know that the opposite is also true? Giving referrals to other professionals is one of the best ways to get people to refer business to you.
When a business associate needs a service and asks you for a referral to another professional such as a web designer, an attorney, or a printer, the easiest response is to think of someone you know who meets the description and give that person's name and phone number to your business associate.
A better way is to ask your business associate if you can call and make the introduction. Then you call the web designer, attorney, or printer who you know and say, "Hello, Linda, my colleague Frank
is looking for a web designer who can do A, B, and C. Are you a good fit for him?"
This lets Linda know that you value her enough to pass on a referral and it helps you better understand the scope of Linda's services so you truly know good people to refer to her. It also gives you a reason to be in touch with Linda.
You can take it a step further and ask Frank if you can have Linda call him. That way you get to call Linda with the contact information of a potential client for her business. That's the best way to give a referral!
Looking for opportunities to refer business to your professional contacts will help you build strong relationships. Picking up the phone and actually calling them with the referral will do even more. People will not only thank, they'll remember you, and they'll remember to refer business to you as well.
To keep your relationships strong and vibrant, don't just give referrals. Make the calls to give the referrals. That will make you an outstanding referral partner.
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