The warning comes from years of experience and the number of people I've seen sign up and drift away. And the problem isn't with the new distributor; the problem rests squarely on whoever recruited them.
Here's what happens: A distributor is interested in numbers (which is not a bad thing in itself) and thinks they can stretch a bit, maybe exaggerate a little... and this sets up false expectations in whomever they recruit. Then, the stories get boosted again for the next round. The end result is that people come in with incorrect information. They think the money flows larger and quicker than it actually does.
And when the promises don't deliver? Naturally, there are hard feelings and the new recruits leave - they feel like they've been lied to. This success tip is to keep your expectations realistic and don't sweat it if you aren't immediately successful.
Why is this so important? Because part of what makes a successful marketer is the ability to stick it out for the long haul. We act on a short horizon (weeks or months) but we need to have a long-horizon vision. If someone is telling you that by next week or next month you are going to have that six-figure income rolling in... well, get ready for a letdown. When mentors recruit based on hyped promises, they don't realize it, but they are killing the possibility of a solid, long lasting downline. A false expectation is a toxin. Don't use it and don't let it keep you from committing!
MLM Success Tip #2 - A Promise
I've heard it a thousand times-and seen it violated a thousand more. Network marketing is about networking, and networking depends on relationships. You have to get it into your head that you are making a promise to your downline. You are promising them that you will work as hard as they do, and even harder, to grow a network that works for everyone involved.
MLM tips come and go, but this principle will always be a part of our business. Relationships matter. That's why we start with a warm list - these are people we already have a relationship with. Moving beyond that means establishing new relationships through directed advertising and communicating an opportunity we believe in to those ready to hear it. But always, always, it remains about relationships and the promises we make to our partners.
Our income is directly proportional to how solid our relationships are with others in our network. This is a two-way street. If you expect the best from your team, then you have to commit to giving your best right back. Like no other business, MLM success depends on everyone pulling their share of the load. It can go horribly wrong when relationships break down... like a toxin that slowly eats away until nothing worthwhile remains.
The next time you have a chance to show how much you value a relationship over some minor irritation or a couple of dollars - don't pass it up, do the right thing.
MLM Success Tip #3 - The Hidden Bonus
There's a tip I learned from a friend who left network marketing. He'd done OK, but his dream had always been to get a degree and have a traditional brick and mortar business. We still talk and share stories. He told me an amazing thing. He said that he got something out of MLM beyond money, a hidden bonus.
When he opened his consulting company, he found to his surprise that a great deal of it mirrored what he did in MLM. Finding clients, explaining what his business could do for them, building and maintaining relationships, cash flow and inventory - he was already an experienced businessman and didn't even know it. (He's also considered the 'go-to' guy for internet marketing in his field... no surprise there!)
So here's the tip: Even if you don't retire with it, network marketing offers you a real opportunity to learn. In fact, to succeed in the modern MLM arena, you are almost forced to keep up. It encourages continual self growth and rewards those who make the effort.
There's really no excuse. The amount of free mentoring on the net for MLM marketing is astounding. And don't overlook the print media. Even one book a month on sales, marketing or relationship building will pay benefits. A college business degree costs tens or hundreds of thousands of dollars. But you can get a hands-on education just by paying attention and putting out a little effort.
Don't sleep through the education being offered just because it is MLM focused and you aren't paying tuition. Start slow, but stick with it. Wherever you end up in five or ten years, this education is valuable - but you have to do the work.
Final Thoughts
To recap, the three MLM Success tips for newbie's are.....set realistic expectations for yourself, focus on building relationships, and constantly strive to become better through self improvement. Doing these three things will put you in the top 2% of Network Marketers everywhere, and give you a great chance for success.
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