Saturday, 24 December 2011

MIT Sloan Management Review

MIT Sloan Management Review

Why Our Minds Swap Out Hard Questions For Easy Ones

Posted: 22 Dec 2011 06:35 PM PST

"When faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution," writes psychologist and Nobel Prize winner Daniel Kahneman, in a new book.

About the Author

Nancy Ashley

Author & Editor

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