Leeds Social Media Analytics Workshop

Covering all aspects of the latest developments in social media tracking and management tools, this course is perfect for anyone wishing to develop a transparent social media campaign. The course covers: Available data – what can be tracked and how it can be used to audit your social media campaign Terminology – we provide a glossary of all of the technical 'buzz words' including interface specific terms Tracking Types – internal & external tracking tools and their benefits Analytics Dashboards – in-depth overview of integrating Google Analytics into your social media campaign as well as hands on with Hootsuite Analytics Onsite tracking integration – How to utilise Google Analytics into tracking on-site Social Engagement Management Applications – Hootsuite & Tweetdeck 101, how to setup, manage and optimise your campaign through these fantastic management application Number crunching – interpreting the data so you can improve Optimisation – how to get the most from your campaign, including some quick tips and time saving advice >>> http://ping.fm/PFsIx