Friday, 20 January 2012

MIT Sloan Management Review

MIT Sloan Management Review


Announcing Plans May Kill Motivation, Productivity

Posted: 19 Jan 2012 11:56 AM PST

Does talking about plans undermine productivity? Research says yes, sometimes — that when you talk about intentions you run the risk of creating a "premature sense of completeness."

Personal Approach Not Always Best in Viral Marketing

Posted: 19 Jan 2012 06:55 AM PST

Yes, recommendations from friends are effective at creating viral campaigns. But research by Sinan Aral and Dylan Walker shows that automated messages are surprisingly effective, too.

About the Author

Nancy Ashley

Author & Editor

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