Cracking the Corporate Code

Selling to big companies can take your business to a whole new level. But where do you begin? The sheer size and scope of most large firms is overwhelming. And why would corporate buyers ever want to meet with you? Their company is full of top-notch talent and they already have a wealth of suppliers. In this audio program, best selling author, Jill Konrath takes an in-depth look at what's actually going on in these corporate accounts and removes the mystique about selling to them. Specifically, you'll learn: * Which marketplace factors are impacting your ability to get in - and what this means to your sales efforts. * What corporate decision makers want from sellers and what they don't want. * Why your current "getting in" approach is probably hurting your efforts to set up meetings. * How to break intimidating big companies down into "chunks" so getting in is a realistic and do-able option. * Why letting prospective customers know about the breadth & depth of your offering actually makes it harder to sell. * How to evaluate your own product/service to determine the very best foot-in-the-door strategy for your company. Jill Konrath is the bestselling author of Selling to Big Companies and one of America's foremost sales experts and speakers. http://su.pr/45wTaE