What's Your BQ? It could be the most important question you can ask and answer if you are running a business in today's competitive landscape. Consider the fact that that 80% of new brands fail upon introduction and another 10% fail within five years. With the heightened competition and consumer savvy of the 21st century, it is imperative that every business owner knows how to build a competitive advantage into their brand. The book will give you a customized snapshot of your company's brand strengths and weaknesses through a 40-question test. The author will then take you through a step by step process of brand assessment, improvement and planning. The results can have a profound impact on the longevity of your business, large or small.
"Sandra Sellani takes the knowledge of a professor and translates it into a practical and useful new brand building tool. What's Your BQ will help you to discover what your brand means today and help you to brainstorm ways to maximize its potential for tomorrow." - Laura Ries, "Bestselling author of The 22 Immutable Laws of Branding"
"Sandra is passionate about helping people build better brands regardless of the size of their company. Her systems work for the new entrepreneur or the seasoned business professional. I'd definitely want her on my team." - Tim Wrightman, Superbowl XX Champion, Chicago Bears; Professional Speaker, Trainer, Spokesperson and Entrepreneur
"If there was one word that could be used to describe how Sperry Van Ness has grown from $17 million to $140 million in sales in four years, it would be "differentiation." Sandra Sellani's processes and techniques helped create, expand and define the differentiation that has catapulted our company from a small regional company to one of the largest commercial real estate firms in the nation. She is creative, her techniques are different and they work. If you want something you can implement on Monday morning, listen to what Sandra has to say." - David Frosh, President, Sperry Van Ness International, Inc.
>>> http://su.pr/2Urpnr
"Sandra Sellani takes the knowledge of a professor and translates it into a practical and useful new brand building tool. What's Your BQ will help you to discover what your brand means today and help you to brainstorm ways to maximize its potential for tomorrow." - Laura Ries, "Bestselling author of The 22 Immutable Laws of Branding"
"Sandra is passionate about helping people build better brands regardless of the size of their company. Her systems work for the new entrepreneur or the seasoned business professional. I'd definitely want her on my team." - Tim Wrightman, Superbowl XX Champion, Chicago Bears; Professional Speaker, Trainer, Spokesperson and Entrepreneur
"If there was one word that could be used to describe how Sperry Van Ness has grown from $17 million to $140 million in sales in four years, it would be "differentiation." Sandra Sellani's processes and techniques helped create, expand and define the differentiation that has catapulted our company from a small regional company to one of the largest commercial real estate firms in the nation. She is creative, her techniques are different and they work. If you want something you can implement on Monday morning, listen to what Sandra has to say." - David Frosh, President, Sperry Van Ness International, Inc.
>>> http://su.pr/2Urpnr
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