Saturday, 22 October 2011

MIT Sloan Management Review

MIT Sloan Management Review

Psychology of Online Comments: The Tyranny of the Vocal Minority

Posted: 21 Oct 2011 08:16 AM PDT

Image courtesy of Flickr user Carson Ting. It's a dynamic you've probably witnessed and one that is substantiated in recent studies: when conversations in online product forums start to skew negative, they tend to stay that way. One potential solution: provide incentives for more casual customers to post reviews. As online forums become more populated, [...]

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Nancy Ashley

Author & Editor

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