Monday, 24 October 2011

MIT Sloan Management Review

MIT Sloan Management Review

Is the Mobile Web Changing Your Purchasing Behavior?

Posted: 23 Oct 2011 12:40 PM PDT

Has your smartphone changed how you make buying decisions? If so, you’re not alone, according to an interesting presentation that MIT Sloan School Professor Duncan Simester gave as part of an MIT Sloan Executive Education course this past summer. As recently as five years ago, Simester observed, the Internet hadn’t changed consumer purchasing behavior as much as [...]

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Nancy Ashley

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