MIT Sloan Management Review

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Give your social business a purpose Posted: 02 Nov 2011 08:54 AM PDT Featured this month in the Social Business Hub: Use purpose and not fear to drive social media How are organizations moving from a “provide and pray” approach to social business to a strategic one? In a new Q&A, Mark McDonald and Anthony Bradley, both of Gartner and authors of The Social Organization, tell MIT SMR [...]

The Amplified Enterprise: Using Social Media To Expand Organizational Capabilities Posted: 02 Nov 2011 08:33 AM PDT Mark McDonald (top) and Anthony Bradley, of Gartner, Inc., an IT research and advisory company. In their new book, The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees (Harvard Business Review Press, 2011), co-authors Anthony Bradley and Mark McDonald argue that the promise of social media [...]

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