Thursday, 3 November 2011

MIT Sloan Management Review

MIT Sloan Management Review


Give your social business a purpose

Posted: 02 Nov 2011 08:54 AM PDT

Featured this month in the Social Business Hub: Use purpose and not fear to drive social media How are organizations moving from a “provide and pray” approach to social business to a strategic one? In a new Q&A, Mark McDonald and Anthony Bradley, both of Gartner and authors of The Social Organization, tell MIT SMR [...]

The Amplified Enterprise: Using Social Media To Expand Organizational Capabilities

Posted: 02 Nov 2011 08:33 AM PDT

Mark McDonald (top) and Anthony Bradley, of Gartner, Inc., an IT research and advisory company. In their new book, The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees (Harvard Business Review Press, 2011), co-authors Anthony Bradley and Mark McDonald argue that the promise of social media [...]

About the Author

Nancy Ashley

Author & Editor

Has laoreet percipitur ad. Vide interesset in mei, no his legimus verterem. Et nostrum imperdiet appellantur usu, mnesarchum referrentur id vim.

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