MIT Sloan Management Review

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Using Creative Tension to Reach Big Goals Posted: 10 Nov 2011 12:57 PM PST Dave Stangis, vice president of corporate social responsibility and sustainability for Campbell Soup Dave Stangis, vice president of corporate social responsibility and sustainability for Campbell Soup, believes that setting “big, hairy, audacious goals” is necessary to set up the kind of tension needed to motivate and inspire the people who need to reach them. Two [...]

The Amplified Enterprise: Using Social Media To Expand Organizational Capabilities Posted: 02 Nov 2011 02:06 PM PDT Mark McDonald (top) and Anthony Bradley, of Gartner, Inc., an IT research and advisory company. In their new book, The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees (Harvard Business Review Press, 2011), co-authors Anthony Bradley and Mark McDonald argue that the promise of social media [...]

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