Tuesday 22 November 2011

MIT Sloan Management Review

PUBLISHED ON: 09:09 BY: Ce Light IN:

MIT Sloan Management Review

Fighting “Not-Sold-Here” Tendencies

Posted: 21 Nov 2011 02:25 AM PST

"Not-sold-here" tendencies, the instinct to not want to give away a company's "crown jewels" through strategic licensing, are an impediment for companies looking to pursue open innovation practices. Monetary and non-monetary incentive mechanisms in support of technology transfer, such as an open innovation award, can help break this instinct.

About the Author

Ce Light

Author & Editor

Has laoreet percipitur ad. Vide interesset in mei, no his legimus verterem. Et nostrum imperdiet appellantur usu, mnesarchum referrentur id vim.

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