Wednesday, 7 September 2011

A new do-it-yourself mobile marketing solution

Mobile marketing is the latest hot medium for advertising and promotions in the United States. According to a study by eMarketer, $670 million will be invested in mobile marketing this year by American companies. Growth is anticipated to reach $3.3 billion by 2014. The mobile marketing site, developed and promoted by Advanced Telecom Services, is the company’s version 2.0 software which enhances the technology from its PromoTXT, TXTLaunchPad, and Radio Launch Pad products. The 84x site is able to send interactive and broadcast text messages. It also has special applications such as mobile coupons and cell phone text message sweepstakes. With 84x, advertisers and promoters can launch large interactive and broadcast text message campaigns from the convenience of their desktop computer. For an interactive campaign, a consumer can text a keyword to a short code (for example, Text RESULTS to 84x) and the consumer immediately receives a message in return. Once the consumer has participated in an interactive program, the advertiser now has an existing relationship with that consumer and can send periodic broadcast text messages to the consumer. In less than six months, 84x has already attracted some major national brands including Subway, 7-11, Diet Coke, Duke University, and the Pocono Raceway. Numerous radio stations and newspapers such as the Houston Chronicle also use 84x to power its mobile marketing efforts. “For a few years now, we’ve been wondering when the ‘Year of Mobile’ would come,” said Bob Bentz, president of Advanced Telecom Services. “The results of 84x have proven that it is here now.” >>>

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Nancy Ashley

Author & Editor

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